Punjab is a state with diversified customs and cultures. People following various
traditions live here, their way of dressing also differ from each other. The traces
of Punjabis being fashionable can be found out from the ancient remains of Harappa
and Mohenjodaro civilizations. After the independence, globalization is being witnessed
in the Punjabn fashion industry, due to which changes have occurred in the style
of Punjabi dressing.
Styles of wearing saris and salwar-kameez have changed. The look is more cosmopolitan
than region-specific. Different styles of blouses like katori style, halter-neck,
back button blouses, high neck blouses, puffed sleeve blouses, etc. have become the
hot favorite among women. The average lengths of the blouses have decreased. Saris
are draped mostly in traditional back pallo style or gujarati style. Punjabi fashion
scene is greatly influenced by its films.
As far as salwar-kameez is concerned numerous styles and patterns can be given to
this garment. For instance the kameez can be long, short, A-line, skin tight, etc.
Such variations can be done to salwar as well as dupattas. Modern version of kameez
is known as kurti, it could be coupled with jeans, pants or churidar. It has taken
the form of Indo-western outfit. People in western countries too have started wearing
Western people are adopting Indian Ayurvedic beauty products and Indians are heading
towards chemical therapies .Do you agree?
Emergence of malls in Punjab
Mall culture is slowly and steadily growing in Punjab. Many brands and private labels
are launched in the Punjab’s market. The specialty of such malls is that they offer
a wide range of varied branded stuff, all under single roof. Some of the famous malls
of Punjab are Pantaloons, Westside, Lifestyle, Globus, etc. These retail outlets
have also launched clothing line under private labels, manufactured and sold by them.
For example- Pantaloons has many private labels under its brand like All, Fashion
station and Mela. Some of the major private labels even operate as exclusive stores.
The buyer gets an international shopping experience in such retail outlets. There
are no nagging sales persons pressurizing the customers to buy.
Family stores are becoming hot favorite shopping hub for the middle-class and upper
middle class shoppers. These stores sell garments of nearly all age groups and sexes.
Apparels of various brands can be found in family stores. They are being considered
as one-stop shopping destination. Roopam, Big Bazaar, Fashion station, V-mart, Maxx,
etc are examples of some family stores.
Western culture is developing a grand love affair with the distinctive fashion style
that is Punjabi. Along with Punjabi music and spirituality, Punjabi Clothing is having
a huge impact on the mainstream identities of western style and culture.
Salwar Kameez is the most popular traditional attire worn by the women in Punjab.
It is called the Punjabi Suit or Salwar Suit also. This popular Punjab Dress evolved
as a comfortable and respectable garment for women in Punjab, but is now immensely
popular in all over the world. There are many reasons wear Salwar Kameez such as
it is modest, great value, elegant, graceful and the bottom line is that it is comfortable.
Salwar Kameez gives decent yet stylish look to a teenager as well as a woman. Designer
Salwar Kameez look smart for casual family gatherings or even for a wedding ceremony.
The Salwar is a baggy pajama type of trouser, which has legs wide at the top and
narrow at the bottom. The Kameez is a long top or tunic, which often reaches up to
the knees. The length of the Kameez can vary depending on the latest fashion in style.
The Salwar is stitched very differently. It has pleats at the waist and is held up
by a drawstring . The middle portion of a Salwar is very wide and baggy, but it gradually
tapers down around the ankle. Another variation in Salwar is the Churidar style which
is a somewhat like a tight trouser, but with its fabric ending in various small folds
around the ankles. Usually Punjaban women also wear a dupatta across their shoulders,
over the Salwar or Churidar Kameez as a symbol of modesty.